Why Use CommLINK?
Large, midsize, and small districts use CommLINK in different ways. Think of CommLINK as a cost-effective extension of your communications staff that provides you with content to reuse in your own publications. Whether your district staff includes a communications professional or not, you can use CommLINK to help you keep pace with the increasingly complex communication demands required of your district. Because outreach, public relations, and community engagement aren’t solely the responsibilities of communications professionals, CommLINK also is valuable to superintendents, principals, and board members.
CommLINK saves your district money
- Insights for Parents is provided in both English and Spanish. If you were to employ a service to translate parent newsletter content in Spanish, your cost would be approximately $1,200 per year.
- CommLINK stock images are free royalty-free and copyright-free. Districts that purchase images from commercial stock photography sites often spend in the hundreds and in some cases, thousands of dollars per year (and often can use each photo only once!).
- Original articles written by CommLINK editorial staff save you the cost of hiring a freelance writer. Districts have found that just two months of CommLINK pays for itself by saving the cost of hiring freelance writers.
CommLINK saves your district time
- Articles on how to get good news about your district in the media save you the time of pitching to reporters with no results.
- We sort through the clutter of information on the Web and bring you need-to-know information.
- Web sites for Educators saves your teachers time by pointing them to sites that offer ready-made lesson plans and activity ideas.
- Best practice articles shares fresh ideas brought to life by other school districts. Follow their lead instead of reinventing the wheel.
- Use or repurpose content from Insights for Parents and Wellness Watch. You don’t have to write it, just copy and use it!
CommLINK keeps your district communications up to snuff
- Avoid embarrassing grammar errors with our valuable writing tips.
- Show off your design prowess by using monthly design tips.
- Become savvy at reaching media, students, parents, staff, stakeholders, and the community with CommLINK’s articles, advice, and ideas.
- Be part of the CommLINK community endorsed by the Texas School Public Relations Association (TSPRA).